Jeep Invasion Rolls Into Gatlinburg with Scenic Ride, Scavenger Hunt and Local Deals

Sold-out Jeep Invasion Ride takes hundreds of customized Jeeps through Gatlinburg Wednesday

GATLINBURG, Tenn. (Smokies.LIVE Adventure Cent) — Gatlinburg is getting ready to welcome hundreds of Jeep enthusiasts as the annual Jeep Invasion brings a colorful convoy of customized rides through the heart of the city.

The sold-out Jeep Invasion Ride is set for Wednesday, Aug. 19, giving registered Jeep owners a chance to gather before heading out on a scenic drive through the Great Smoky Mountains.

Participants will check in at Rocky Top Sports World beginning at 11 a.m. Drivers should use the main entrance and have their event tickets ready when they arrive.

Before the convoy hits the road, Jeep enthusiasts can enjoy live music, concessions, food trucks and official Jeep Invasion merchandise, including event T-shirts.

Jeeps Hit the Parkway

At 1 p.m., the convoy will leave Rocky Top Sports World and make its way toward Gatlinburg.

Participants in the ride will receive an exclusive Gatlinburg drive duck and commemorative sticker.

While registration for the ride is sold out, visitors don’t need a Jeep or a ticket to be part of the experience.

Spectators are encouraged to line the Parkway Wednesday afternoon and watch the parade of customized Jeeps make its way through Gatlinburg.

Get Hunting for a Jeep Duck

The Jeep fun extends beyond Wednesday’s ride.

The Gatlinburg Scavenger Duck Challenge is encouraging visitors to explore businesses throughout the city from Aug. 16-23.

Participants can use the Visit Gatlinburg app to check in at participating locations throughout Gatlinburg. Those who complete at least seven check-ins can earn an exclusive Gatlinburg Jeep Duck.

As part of the challenge, participants will also be looking for a hidden stuffed black bear at each participating location.

The exclusive Jeep Duck can be picked up at the Gatlinburg Welcome Center during the challenge week.

Whether you’re behind the wheel or watching from the Parkway, Jeep Invasion offers another reason to explore Gatlinburg this week.

For more information, visit Gatlinburg Jeep Invasion information.