From jerseys and hats to new adidas gear, Vols fans can find officially licensed Tennessee apparel for the entire family.
KNOXVILLE, Tenn. (Smokies.LIVE GameDay Center) — Gameday in Knoxville means one thing: it’s time to bring out the orange.
Whether you’re headed to Neyland Stadium, setting up a tailgate, watching from home or simply looking for a little more Rocky Top in your wardrobe, the official Tennessee Volunteers Shop has Vols fans covered.
The online store features officially licensed Tennessee Athletics merchandise ranging from jerseys and T-shirts to sweatshirts, hats and accessories.
Fans can also shop collections specifically for men, women and kids, making it easy for the whole family to show its Tennessee pride.
Rep the Vols in orange
For fans wanting to wear the newest looks, the shop features Tennessee’s new adidas lineup, including the Tennessee Volunteers adidas Adizero Evolution running shoe.
The lightweight shoe features an engineered mesh upper and Lightstrike Pro midsole, combining breathability and cushioning for workouts, campus walks or making the sprint to your seat before kickoff.
The shop also features officially licensed Tennessee adidas apparel and gear.

Football, basketball and baseball
Of course, football remains king on Rocky Top, and fans can find a wide selection of Tennessee football merchandise, including the Smokey Grey Collection.
But Vols pride doesn’t stop when football season ends.
The store also carries Tennessee basketball gear, along with baseball and softball merchandise for fans wanting to represent the Vols and Lady Vols throughout the year.
Build your gameday look
Looking for something beyond a jersey?
Fans can choose from Tennessee T-shirts, sweatshirts, hats and other accessories to create their own gameday look.
There are also women’s styles, including dresses and skirts, along with a wide selection of kids’ gear.
And for students or fans looking to bring Rocky Top into their everyday spaces, the shop offers Tennessee home and office merchandise, including dorm décor and school supplies.

Don’t forget the tailgate
Gameday doesn’t start when the Vols run through the T.
It starts hours earlier in the parking lot.
The official shop also features gameday and tailgating merchandise, giving fans plenty of ways to bring the Big Orange spirit to their tailgate, dorm, home or watch party.
Fans can also find Operation Hat Trick merchandise, which supports the tradition of honoring the military while representing Tennessee.
And for longtime Vols fans, the shop features memorabilia celebrating Tennessee legend Peyton Manning.
Ready for kickoff?
From the newest adidas gear to classic Tennessee orange, there are plenty of ways to show up for Rocky Top.
So whether you’re looking for a new jersey, a hat, something for the kids or the finishing touch for your gameday outfit, the official Tennessee Volunteers Shop is ready for kickoff.
It’s football time in Tennessee — and around here, there’s no such thing as too much orange.
I can also make this into a “5 things every Vols fan needs for gameday” story with a much more energetic GameDay Center voice.
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